Hi-Vision LongLife wins iF material award

Hoya confirms its leading position in the premium AR coating segment once more

Hoya’s new AR coating Hi-Vision LongLife only consists of high quality, long lasting materials.

Hoya iF Material Award 2010

It offers the highest scratch resistance on today‘s coating market*, is super anti-reflective, extremely water- and dirt repellent, and anti- static. Its unique properties ensure a durable and reliable performance year after year, and is therefore truely worthy of its name. Its outstanding quality also convinced the acknowledged iF International Forum Design Jury who announced Hi-Vision LongLife one of the laureates of the iF material award 2010.

This was not the first time a Hoya coating was unanimously rewarded by the jury. Four years ago Hoya’s Super Hi-Vision coating was also honored the important iF material award. Therefore, this award not only underlines the extraordinary properties of the new coating material, it also endorses Hoya once more as the leading company in premium coatings. In the development of its coatings Hoya takes the entire composition as its starting point and carefully synchronizes the materials and various layers of the coating. This ensures a maximum lens transparency and maximum toughness. To emphasize its confidence in the durability of this new anti-reflection coating, Hoya offers a three-year warranty on manufacturing defects, offering the optician even more arguments to convince his customers about the outstanding properties of this AR coating.

“In material technology it’s not about making something new, but about making something better. Important is to find the right balance between design and material“, according to the Jurors.

Ollendorf Mess-Systeme wins iF product design award

Hoya cooperates with some highly esteemed partners in the field and is proud to announce that Ollendorf Mess-Systeme was rewarded

Hoya iF Design Award 2010

the prestegious iF design award in the category “Medicine / Health Care” for their new video centering system visuReal® SMART.

This system scores with minimalistic design and easy handling with focus on the most important features. The software automatically records the measurement image. Face detection, camera control, recorder, photo lamp, and photo flash operate automatically so the main focus remains on the customer. There are two visuReal® SMART versions in different sizes, for placement on either a table or counter.

The iF material award

The iF material award was first handed out in 2005 and has since then been an important trend barometer within material technology. The iF logo, awarded by international experts, is trusted the world over and denotes proven material quality. This year, around 90 submissions from 66 participants in 18 countries entered the competition.

The iF design award

Since the introduction in the year 1953, the iF design award has been a reliable indicator of outstanding quality in design. The iF logo, awarded by international experts, is trusted the world over and denotes proven design quality. This year, 2.486 products from 39 different countries entered the competition. Information is also available on www.ifdesign.de in the iF online exhibition.